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Sources : IPSOS x LFP 2024 / OpinionWay x SPORTFIVE

PROUD, STRONG, FEROCIOUS - A REFERENCE IN FRENCH FOOTBALL

LOSC embodies more than 80 years of history, with 65 seasons at the highest level of French football. The club is built on a unique DNA, one that stands for performance, regional pride, and influence on both the national and international stage.

/ 4th Ligue 1 McDonald’s club with the most appearances in the championship’s Top 5

Sources : IPSOS / LFP, Janvier 2025

PROUD OF OUR HERITAGE AND OUR MODERNITY

Les Dogues stand for a strong identity: authenticity, team spirit, fighting spirit, and hard work. Here, it's not about one star player, but about a united group striving to reach the top.

An internationally recognized club, LOSC remains deeply attached to its family values and regional roots. Balancing cultural heritage with a vision for the future, the club embodies bold modernity, illustrated by the Decathlon Arena Stade Pierre-Mauroy, one of Europe’s most innovative stadiums with its retractable roof and multi-purpose pitch.

/ Ranked 2nd for best brand image in France

Sources : IPSOS x LFP, 2025

DRIVEN BY OUR COMMITMENTS, EVERYWHERE WE PLAY

LOSC stands out through its lasting commitment, expressed in:

  • A men’s team, a women’s team, and a youth development academy.

  • Core values of respect, ethics, and excellence, aiming to shape not only athletes but also responsible citizens.

  • An ambitious CSR program focused on eco-responsibility, health and childhood, and social inclusion.

+€50,000 in donations

+10,000 beneficiaries of CSR initiatives, including 6,000 children

30 CSR operations in 2024–2025

STRONG WITH UNMATCHED VISIBILITY

Partnering with LOSC guarantees strong and consistent visibility.

Each season, the club captures attention through its European ambitions and attractive game style, supported by a growing fan base in the stadium, on social media, and in front of screens.

LOSC connects with all generations, bringing together a highly engaged community of Dogues supporters.

Sources : Médiamétrie, Blinkfire, LFP Media, Two Circles, 2025

PROUD OF OUR PARTNERSHIPS, STRONG IN THEIR IMPACT

Partnering with LOSC builds real brand affinity:

  • Fans discover new brands through their connection with the club.

  • These partnerships inspire trust and spark interest.

  • They strengthen preference for brands that share our values.

Between LOSC fans and the French population, a brand benefits from:

+0pts

of brand awareness

+0pts

of purchase intent

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of brand love

Sources : Barosport v22 - June 2025 - OpinionWay x SPORTFIVE 

PROUD OF OUR SUPPORT

We work with you to design a tailor-made marketing program, aimed to:

  • Create unique moments with your target audience.

  • Embed your presence into the daily lives of fans.

  • Amplify your brand image through a 360° communication platform.



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