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Volkswagen ID. accelerate alongside Les Bleues for UEFA Women’s EURO 2025
Volkswagen ID. accelerate alongside Les Bleues for UEFA Women’s EURO 2025 -
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Women's Football: A New Frontier for Sponsors
Women's Football: A New Frontier for Sponsors -
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iad and TOP 14: Building brand awareness and engagement at the heart of rugby
iad and TOP 14: Building brand awareness and engagement at the heart of rugby -
Levelling the Playing Field: How Media Coverage Fuels Participation in Women’s Football
Levelling the Playing Field: How Media Coverage Fuels Participation in Women’s Football -
Moving In Elegance: Genesis & Al-Hilal Redefine The Car Handover Experience
Moving In Elegance: Genesis & Al-Hilal Redefine The Car Handover Experience -
Unrecognised Potential: Training Wear Partnerships in Football
Unrecognised Potential: Training Wear Partnerships in Football -
At the heart of the scrum with TotalEnergies
At the heart of the scrum with TotalEnergies -
Employer Branding Through The Power Of Sports Marketing
Employer Branding Through The Power Of Sports Marketing
About the MAG
Take advantage of our unique insights and roundup of the latest partnerships from the world of sports marketing. Our SPORTFIVE magazine BEYOND THE MATCH gives you the inside track on our fast-paced industry, with unmatched knowledge and expert opinions you can trust. Whatever industry you’re in or challenge you face, no one gets you closer to sports than SPORTFIVE.
Latest Insights
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Published on June 23rd, 2025
Image & Awareness UEFA Women’s EURO 2025: A Sponsorship Milestone
Published on June 16th, 2025
Activation Franz Beckenbauer Supercup: Heritage and Reach
Published on June 8th, 2025
Premium Partnership The history and future of sleeve sponsorship in Bundesliga
Published on June 4th, 2025
Athlete Management Why Sophie Alisch’s Move to Professional Cycling Is a Wake-Up Call for Brands
Published on May 27th, 2025
Hospitality FIFA Club World Cup 2025™ – A New Stage for Global Football
Published on May 20th, 2025
Careers Values First! How our working culture makes us an employer of choice
Published on May 19th, 2025
Hospitality A Closer Look at The Hospitality Experiences at The FIFA Club World Cup 2025™
Published on May 15th, 2025
Image & Awareness Up close and personal: Sleeve partnerships in football as a success factor
Published on May 14th, 2025
Premium Partnership When Football Makes History
Published on May 6th, 2025
Image & Awareness NBA Franchises on Record-Breaking Trajectory: These Are the Most Valuable Teams
Published on April 28th, 2025
Hospitality These Matchups Will Give You Goosebumps
Published on April 16th, 2025
Naming Rights Sponsorships in Cycling - How The Biggest Brands Succeed
Published on April 9th, 2025
Naming Rights Understanding Pro Cycling’s Unique Sponsorship Landscape
Published on April 3rd, 2025
Hospitality Boost Business With VIP Hospitality At Major Sports Events
Published on March 24th, 2025
Premium Partnership Tennis Basics: A Global Sport Explained
Published on March 20th, 2025
Comprehensive Marketing F1’s Billion Dollar Power Play: How Luxury Brands & VIP Hospitality Are Changing The Game In 2025
Published on March 20th, 2025
Internationalization Becoming a Global Brand: The Expansion Strategy Of The Orlando Magic
Published on March 17th, 2025
Brand Consulting How Professional Cycling Climbed To The Top Of Endurance Sports
Published on March 13th, 2025
Sports Update The Rise, Fall & Rise Again Of Professional Cycling
Published on March 12th, 2025
Athlete Management The Gamechanger: How Athlete Partnerships Are Redefining The Future Of Sports Marketing
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Success Stories
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A resounding success for a good cause: The HSV 2024/25 special jersey
A resounding success for a good cause: The HSV 2024/25 special jersey
