Published on May 5th, 2026
Location: France
SPORTFIVE Becomes Digital Partner of The New Orleans Saints Ahead of Their Game at Stade de France
Paris, May 5th, 2026 – SPORTFIVE, a global sports marketing agency, announces an exclusive partnership with the New Orleans Saints (NFL) for the management of the franchise’s French-language digital accounts. This collaboration comes at a historic moment at the end of the year, with the Saints set to play the very first NFL regular season game ever held in France, at Stade de France in Paris.
As part of this partnership, SPORTFIVE will notably manage the official French-language Instagram account of the New Orleans Saints - @saints_france, with the objective of growing the fan community and engaging a new generation of supporters around the franchise and what it represents. Editorial strategy, creative and trend-driven content, community management and influencer activation: SPORTFIVE will leverage its digital expertise and deep understanding of the French market to support the Saints in this ambitious journey.
At the end of the year 2026, the New Orleans Saints will play at Stade de France in the first-ever NFL regular season game played on French soil. A landmark event, hosted in a venue that has already welcomed the FIFA World Cup, the Rugby World Cup, and the Paris 2024 Olympic Games, in front of more than 80,000 spectators.
For the Saints, a franchise with deep cultural and historical ties to France, symbolized by the fleur-de-lis on their helmet, this game represents much more than a match: it is the first milestone in a long-term strategy to establish a strong presence in the French market. SPORTFIVE will support the franchise in this momentum, making digital a key driver of this connection with French-speaking audiences.
Through this partnership with the New Orleans Saints, SPORTFIVE demonstrates its ability to support rights holders in structuring and activating high‑performing digital strategies on the French market. Powered by an integrated digital team, the agency designs editorial and creative ecosystems that strengthen the relationship between sports properties and their fans. From the development of localized storytelling to the creation of content built for virality, combined with data optimization and community engagement, SPORTFIVE delivers digital platforms that drive attention, brand preference and, above all, community
Photograph by @regzphotos
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
