Published on July 10th, 2026
Location: France
Molinel Named Premium Partner of RC Lens
Paris, July 10 2026 - RC Lens has welcomed Molinel as a Premium Partner for the next two seasons, in a deal brokered by SPORTFIVE, the international sports marketing agency. A leading name in professional workwear since 1845, Molinel will feature prominently on the front of the shorts worn by both the club's men's and women's first teams.
By partnering with Molinel, the Coupe de France winners join forces with one of France's leading workwear specialists. For 180 years, the company has designed and manufactured workwear and protective equipment for professionals across a wide range of sectors, from crafts and industry to construction, healthcare and the food trades.
The partnership unites two institutions from the Hauts-de-France region, both deeply rooted in their territory and heritage. Based in Northern France, Molinel shares RC Lens's core values of proximity, transmission and hard work. Over the next two seasons, the brand will enjoy prominent visibility on the front of the shorts worn by the club's men's and women's first teams.
Contributing to this alliance between RC Lens and Molinel means bringing together two organisations that have much in common: a strong connection to their territory, a rich history and deeply rooted values. At SPORTFIVE, our role is precisely to identify these connections between a club and a brand and turn them into meaningful partnerships. RC Lens and Molinel share the same culture of hard work and close ties to their region, which makes this collaboration a natural fit.
Xavier Oddone, Managing Director - SPORTFIVE
Benjamin Parrot, Chief Executive Officer of RC Lens said: “We are delighted to welcome Molinel as a Premium Partner. As a leading French company in professional workwear with deep roots in our region, Molinel shares the Racing’s values of hard work, humility and transmission. It therefore felt only natural that our paths should cross today. This partnership carries a particularly symbolic meaning: while Molinel designs workwear for those who contribute every day through their professions, at Racing, we roll up our sleeves every day to defend our colours with the same commitment and work ethic. Welcome to Molinel and all its employees to the great Racing family!”
Fady Perche-Bassila, President of MOLINEL added: “Joining RC Lens as a Premium Partner is an immense source of pride for MOLINEL. Beyond sport, we share the same culture of teamwork, hard work and commitment. This partnership reflects what we have become: a strong, ambitious company firmly focused on the future. We are delighted to link our history with that of a club that unites, brings people together and inspires far beyond the pitch.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
