LITRIMARCHE JOINS FORCES WITH THE FRENCH NATIONAL HANDBALL TEAMS

A partnership built on shared values 

For Litrimarché, this collaboration goes far beyond the sporting field. It represents a true standard-bearer for its past, present, and future values:

• Yesterday, the brand was built step by step thanks to passionate men and women, committed to making quality bedding accessible to as many people as possible throughout France.

• Today, Litrimarché relies on a strong and united team, placing proximity and customer satisfaction at the heart of its mission.

• Tomorrow, this ambition continues with a determination to innovate, grow, and remain true to its DNA: being close to the French people and their needs for comfort and well-being.

These values strongly resonate with those of handball: solidarity, fighting spirit, teamwork, and closeness to the public.

A shared pride

Simon CAUDARD, CEO of Litrimarché, stated: “Being represented by the French national handball teams is a great source of pride for us. Just as handball thrives on the unique relationship between players and their supporters, Litrimarché thrives on the trust and loyalty of its customers. This partnership perfectly embodies who we are: a brand that is close, human, and future-oriented.”

Philippe BANA, President of the French Handball Federation, added: “We are delighted to welcome Litrimarché into the big family of French handball. This partnership with a brand that places proximity, commitment, and satisfaction at the core of its activity echoes the founding values of our sport: teamwork, solidarity, and the pursuit of excellence. Litrimarché is now committed alongside our men’s and women’s national teams, sharing with us the ambition to aim ever higher while staying close to our audiences. We thank Litrimarché for its trust and support of our players, and we are eager to build together a story filled with meaning and success.”

Benjamin DEBLICKER, SVP Sales SPORTFIVE, concluded: “This partnership with Litrimarché fully reflects our approach: creating authentic, value-generating, and long-lasting alliances. By bringing together a deeply national brand with the French handball teams, we are strengthening its visibility among French people while building an engaged platform aligned with the values of sport and everyday life. SPORTFIVE is proud to have facilitated this strategic synergy.”