Published on September 1st, 2025
Location: France
Abeille Assurances devient Partenaire Premium du Stade Français Paris
Paris, 1 September 2025 – Abeille Assurances is entering the world of rugby by partnering with Stade Français Paris, the historic French club that has won 14 Brennus Shields and one European title. Founded in 1856, Abeille Assurances has become a Premium Partner of the men's and women's teams of the capital's club, whose origins date back to 1883. The alliance between these two entities was facilitated by SPORTFIVE, an international sports marketing agency.
Partners for the next three seasons
This partnership will kick off on 6 September 2025 on the first day of the Top 14, the French rugby championship. For three seasons, Abeille Assurances will appear on the upper back of the Stade Français Paris men's and women's team jerseys. The insurer will also be visible on signage at the Stade Jean Bouin and on fixed billboards and LED displays around the pitch. The partnership will extend beyond the stadiums via the club's digital communication channels.
For Philippe Michel LABROSSE, Managing Director of Abeille Assurances, "The partnership between Abeille Assurances and Stade Français Paris makes a lot of sense. We share many common values with the club, particularly respect and honesty, which are cardinal values at Abeille Assurances. We are enthusiastic about this collaboration with the Stade Français Paris women's and men's teams and wish the club every success in its sporting endeavours."
Renaud CÉLIÉ, Deputy Chief Executive Officer of Abeille Assurances ajoP x ABEILLE ASSURANCES, said: "This partnership embodies the meeting of two companies rooted in history and resolutely focused on an inclusive future. We are very proud that the Abeille Assurances brand will be represented by both Stade Français Paris teams. Our 4,200 employees, 1,000 general agents, partners and distribution subsidiaries: the entire Abeille Assurances team is committed to supporting them!"
Thomas LOMBARD, Chief Executive Officer of Stade Français Paris: "Following on from the creation of the Stade Français Paris Endowment Fund last season, we are proud of this partnership, which reflects our shared vision of the challenges associated with solidarity, feminisation and inclusion. This partnership fits perfectly with our CSR objectives and will enable us to tackle the challenges of tomorrow's world together."
"We are proud to have supported Abeille Assurances and Stade Français Paris in bringing this ambitious partnership to fruition. This alliance, which combines history and modernity, marks Abeille Assurances' entry into the world of rugby alongside an iconic club, while actively supporting the club's CSR ambitions," concludes Xavier ODDONE, Managing Director of SPORTFIVE.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
